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The Samu blog
Ideas and strategies for B2B sales teams in LATAM
IA en ventas
How to Record In-Person Sales Meetings and Field Visits
Field sales leaves the least trace. How to record in-person meetings with a mobile app, what field visit notes should include, and how to ask the buyer for consent.
Andres Bruzzoni
October 10, 2026
8 min
CRM
How to Keep Your CRM Updated Without Manual Data Entry
"Either we sell or we log." Why reps don't update the CRM, and how AI can draft CRM notes from calls, WhatsApp and in-person meetings so reps only review.
Andres Bruzzoni
October 10, 2026
8 min
Whatsapp
How to Monitor Your Sales Team's WhatsApp Without Reading Personal Chats
Your team sells on WhatsApp and your managers live on screenshots. What to monitor, what to leave alone, and how to roll it out with a usage agreement your reps will accept.
Andres Bruzzoni
October 10, 2026
8 min
Forecast
Deal Follow-Up: How to Identify Stalled Deals Before They Go Cold
Many deals go cold through follow-ups nobody tracked: the quote that never went out, the buyer who was going to confirm, the no-show with no new date. How to see them in time.
Andres Bruzzoni
October 10, 2026
8 min
IA en ventas
How to Analyze Sales Calls, WhatsApp and Meetings With Claude or ChatGPT (Sales MCP)
The answers to why you win or lose deals sit in hundreds of conversations nobody reads. With Samu MCP you query them from Claude or ChatGPT, within each user's permissions.
Andres Bruzzoni
October 10, 2026
8 min
IA en ventas
AI Sales Call Scoring: How It Works, Plus Scorecard Templates by Call Type
How AI scores sales calls, why most scorecards give everyone a 10, four copy-ready templates with binary criteria and weights, and how to calibrate one in an hour.
Andres Bruzzoni
October 10, 2026
8 min
IA en ventas
How to Run a B2B Sales Demo: 6 Tips
6 tips to make your B2B demos sell the change, not just show off the product: prep, narrative, believable data, objections, and closing. Free guide included.
Andres Bruzzoni
July 20, 2026
11 min
IA en ventas
AI for Sales Coaching: What to Expect
How AI-powered sales coaching works and what the Samu Score does: your playbook turned into a score, broken down by call type, with justification for every point.
Andres Bruzzoni
July 14, 2026
10 min
CRM
How to Integrate Sales AI With Your CRM
A guide to integrating sales AI with HubSpot, Salesforce, or Pipedrive: what gets automated, how to implement it, and what to look for before choosing a tool.
Andres Bruzzoni
July 7, 2026
8 min
Whatsapp
How to Integrate WhatsApp With Your CRM
In LATAM, sales happen on WhatsApp. How to integrate it with your CRM so you don't lose the record or the context, what gets automated, and what to watch out for with your team.
Andres Bruzzoni
June 30, 2026
7 min
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