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The Samu blog
Ideas and strategies for B2B sales teams in LATAM
IA en ventas
How to Run a B2B Sales Demo: 6 Tips
6 tips to make your B2B demos sell the change, not just show off the product: prep, narrative, believable data, objections, and closing. Free guide included.
Andres Bruzzoni
July 20, 2026
11 min
IA en ventas
AI for Sales Coaching: What to Expect
How AI-powered sales coaching works and what the Samu Score does: your playbook turned into a score, broken down by call type, with justification for every point.
Andres Bruzzoni
July 14, 2026
10 min
CRM
How to Integrate Sales AI With Your CRM
A guide to integrating sales AI with HubSpot, Salesforce, or Pipedrive: what gets automated, how to implement it, and what to look for before choosing a tool.
Andres Bruzzoni
July 7, 2026
8 min
Whatsapp
How to Integrate WhatsApp With Your CRM
In LATAM, sales happen on WhatsApp. How to integrate it with your CRM so you don't lose the record or the context, what gets automated, and what to watch out for with your team.
Andres Bruzzoni
June 30, 2026
7 min
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